Unleashing Your Primal Persona

Insights and strategies to transform your identity, harness your Primal Hockey Type™, and elevate your on-ice performance.

Mental Toughness Scott Schwertly Mental Toughness Scott Schwertly

Grit Like a Navy SEAL: What Hockey Players Can Learn from the Toughest Warriors

As someone deeply passionate about hockey, I see a natural connection between what Navy SEALs represent and the mindset required for hockey players to thrive. Both are team-centric environments that demand grit, focus, and mental endurance to reach elite levels. While the physical demands are different, the mental skills—especially grit—are universal.

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Coaching Scott Schwertly Coaching Scott Schwertly

Breaking the Losing Streak: How Hockey Coaches Can Turn the Tide

For a hockey coach, a losing streak is more than just a series of unfortunate games—it can threaten team morale, shake confidence, and impact the season. But the good news is that it doesn’t have to be a downward spiral. The right approach can turn things around and set your team back on the path to victory. Here’s how coaches can help break out of a losing streak and rebuild momentum.

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

The Science Behind Rituals and Cues

Rituals aren’t just about superstition or habit; they have a solid foundation in psychology. When you perform a ritual consistently, it serves as a cue for your brain, signaling that it’s time to shift states. Neurologically, this process is tied to the concept of neuroplasticity—your brain’s ability to reorganize itself by forming new neural connections. When you engage in a ritual, your brain starts to associate that specific sequence of actions with a particular state of mind. Over time, just beginning the ritual can help you shift gears almost automatically, accessing a different mindset, focus level, or emotional state.

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

Activating Your Alter Ego: The Power of Rituals and Cues

When I used to compete in Ironman triathlons, I learned the hard way that mental preparation is just as crucial as physical training. The night before every race, I would set up my bike and gear in a specific, deliberate manner. My water bottles were aligned just so, my race shoes meticulously positioned, and my helmet set at just the right angle. I would visualize the entire race course, seeing myself glide effortlessly through each leg—swim, bike, and run. Finally, as race day dawned, I would plug in my headphones and listen to the same playlist of songs on repeat, each beat a drumroll leading me into my zone. This wasn’t just a routine; it was my ritual. It activated my alter ego, transforming me from Scott Schwertly into "Iron Scott," a relentless, unstoppable Ironman competitor.

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

How to Choose a Relic for Your Alter Ego: A Guide to Igniting Your Persona

Creating an alter ego is a powerful tool for athletes seeking to elevate their performance. It allows you to step into a new persona, one that embodies the traits and qualities necessary to overcome challenges and achieve success. However, to fully step into this persona, you need more than just mental preparation—you need a tangible connection. This is where a relic comes into play.

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

Why Your Alter Ego Needs an Adversary: 3 Compelling Reasons

When we think of alter egos, we often envision them as the ultimate version of ourselves—stronger, faster, more confident, and capable of achieving greatness. But what if I told you that to truly unlock the power of your alter ego, you need something more than just a perfected version of yourself? You need an adversary.

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

5 Reasons You Need to Create an Alter Ego for Peak Athletic Performance

The concept of an alter ego might sound like something out of a comic book or movie, but it’s actually a powerful tool used by some of the world’s most successful athletes. From Kobe Bryant’s “Black Mamba” to Beyoncé’s “Sasha Fierce,” alter egos have been helping individuals tap into their full potential for years. If you’ve ever wondered why you might need an alter ego in your athletic journey, here are five compelling reasons to consider.

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

How an Alter Ego Works in Sports: Unlocking Your Ultimate Performance

Mental toughness is often the dividing line between good and great. Athletes push their bodies to the limit, but it’s the mind that can truly elevate performance to the elite level. This is where the concept of an alter ego comes into play. By stepping into a powerful persona, athletes can unlock their full potential and achieve extraordinary results. But how exactly does an alter ego work in sports, and why is it such a game-changer?

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

Finding Your Danger Zone: Why Every Athlete Needs Their Own ‘Top Gun’ Moment

The summer of 1986 was a magical time. I vividly remember sitting in a darkened theater, eyes wide with excitement, as the opening scenes of Top Gun blazed across the screen. The roar of jet engines, the pulse-pounding soundtrack, and the sheer exhilaration of watching Pete “Maverick” Mitchell take to the skies left a lasting impression on me. I was instantly hooked. The idea of transforming into someone fearless, unstoppable, and completely in control resonated deeply, and it wasn’t long before I realized that this concept wasn’t just for fighter pilots—it was something athletes could harness too.

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Alter Ego Scott Schwertly Alter Ego Scott Schwertly

5 Ways an Alter Ego Can Transform Your Results in Any Arena

An alter ego is more than just a character you create—it’s a powerful tool for transformation. By boosting your confidence, enhancing your focus, unlocking hidden strengths, providing emotional resilience, and ultimately improving your performance, an alter ego can help you achieve extraordinary results in any arena.

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Sport Psychology Scott Schwertly Sport Psychology Scott Schwertly

The Triumvirate of Focus in Hockey: Self-Reflection, Self-Awareness, and Self-Correction

Hockey is a sport that demands unwavering focus and concentration. Whether you are a seasoned pro or just starting out, achieving and maintaining that laser-like focus can be a game-changer. To excel on the ice, it's crucial to understand and embrace the triumvirate of self-reflection, self-awareness, and self-correction.

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Put an end to your slump and level up your confidence so you can succeed on and off the ice.