Who am I?

I am an Identity Architect for hockey players.

My Philosophy to Mental Performance Coaching

My coaching philosophy is rooted in a growth mindset. I believe all hockey players have the potential to improve and develop, and I see my role as a coach to help them reach their full potential. I also believe hockey is a powerful metaphor for life—it requires belief, vision, discipline, and a commitment to excellence.

I extract these values by focusing on the following five principles:s:

01 — Unwavering Belief

A great hockey player has belief. He or she believes they have the skills and athletic sense to succeed on and off the ice. They do not just think it, they believe it with all of their heart and mind. A a mental performance coach, it is my responsibility to help every athlete develop a deep and unwavering belief in themselves by making sure they know they have everything needed to win within them. They will no longer require outside validation in order to succeed.

02 — Unshakeable Confidence

A great hockey player is confident. He or she is able to rely on past successes, possesses a positive self-image, and prepares meticulously. As a mental performance coach, it is my responsibility to make sure every athlete is empowered by these three components of confidence. It means I create opportunities to celebrate the wins - small and big, I encourage positive self-talk and imagery, and I advocate for preparation in all processes.

03 — Uncommon Optimism

A great hockey player is optimistic. He or she is intrinsically motivated because they have a geniune love for this great game. In a world where negativity prevails, I strive to create a team culture which values positivity, enthusiasm, and gratitude. I will not focus on the past nor the future, but on the here and now and what can be accomplished today to ensure a team culture of optimism prevails.

04 — Unrivaled Discipline

A great hockey player is disciplined. He or she knows discipline creates freedom. They also know consistency beats intensity. As a mental performance coach, it is my task to make sure my athletes understand the difference between having a proactive and reactive spirit with their skill development, training, practices, and goal setting. Proactiveness exists at the core of discipline. It is about planning. It is about intention. It is about getting results.

05 — Untamed Passion

A great hockey player is passionate. He or she has a pure love for the game. As a mental performance coach, it is my duty to create a culture where this passion can thrive by building a positive and inclusive team culture where a deep sense of belonging exists. I want my athletes to feel like they can bring their entire self into the locker room and on the ice where their passion can emerge and stay vibrant.

Why Am I Qualified to Coach You?

With over two decades of experience in high-performance environments, I’ve had the privilege of coaching everyone from elite athletes to C-suite executives, helping them excel under pressure and reach their full potential. I hold an M.S. in Sport Psychology and an M.B.A., blending academic expertise with practical, real-world experience. As an athlete, I’ve pushed my own limits by completing 2 Ironmans, 4 half-Ironmans, and 10 marathons, giving me firsthand insight into the mental and physical demands of high-level competition. My approach combines these experiences with cutting-edge mental performance techniques to guide hockey players to unlock their peak performance and thrive in the most challenging situations.

Your journey to greatness begins with a powerful shift in mindset.